Case Study: Exeter House – Residential Transformation in Putney
Introduction
Points of View Construction & Design undertook a full transformation of Exeter House – a ground-floor property in a private residential park in Putney. The project turned an outdated flat into a high-end, light-filled residence that sold within two months of completion. This case study explores the scope, execution, and impact of this bespoke renovation.
The approach centred around clever reconfiguration, use of modern finishes, and delivering exceptional value with minimal disruption.
Project Background
Located at Putney's Exeter House, SW15 3TQ, the original structure was in fair condition but underutilised in layout and lighting. Recognising the location’s market value and the structural potential of the flat, Points of View’s Director Mario Mastropietro initiated the redevelopment and completed it with the internal team.
The apartment’s layout was outdated, yet the site had valuable fundamentals: garden-facing views, spacious proportions, and good bones for restructuring.
Main Objectives
- Relocate the boiler room to improve spatial flow
- Extend corridors for better access
- Convert dining into open-plan kitchen
- Turn the kitchen into a third bedroom
- Upgrade a powder room into a full bathroom
All works were delivered within the agreed six-month timeline with no cost overruns.
Vision and Objectives
The goal was to take a tired, undervalued space and unlock its hidden potential. Through strategic layout updates and careful detailing, the flat would become a light-filled, modern residence fit for premium resale. The project also served as a statement of Points of View’s capability to handle full-scale transformations quickly, efficiently, and with a distinct design language.
The team aimed to enhance resale value by 40% while creating a desirable property that reflected comfort, simplicity, and contemporary living expectations in the Putney area.
Planning and Permissions
The development included several strategic internal changes: demolishing the existing boiler room and relocating it, extending the corridor for better flow, converting the dining room into a kitchen, and reworking other spaces into additional bedrooms and a full bathroom. All proposed changes were assessed and approved with minimal resistance, thanks to clear documentation and expert planning.
The location’s classification and straightforward building constraints enabled a quick sign-off on structural changes and reconfigurations.
Design and Layout
The updated layout focused on clarity, flow, and luxury touches. A long corridor connects a spacious living area with modern fireplace, three bedrooms (including one ensuite), a guest bathroom, and a bespoke kitchen. Storage areas were built in without interrupting the open feel.
Light brown laminate flooring was installed throughout to help diffuse natural light. The living room window was widened for better garden views, and tray ceilings were introduced to enhance atmosphere and provide subtle lighting features.
Timeline and Sale
The work began in July 2024 and concluded in February 2025. The flat was sold just two weeks after completion, reflecting its transformation and market desirability.
The tight 6-month timeline was fully respected, a testament to Points of View’s planning, skilled workforce, and precise execution. Every stage — from initial inspection to final handover — was managed in-house.
Results and Impact
The value of the property increased by up to 40% compared to its pre-renovation worth. The transformation showcased Points of View’s ability to deliver luxurious outcomes under time pressure without sacrificing precision or care.
Following the project’s success, another property in the same block is now undergoing similar redevelopment — a clear indicator of the strong buyer confidence and reputation built through this work.
Legacy and Lessons
This project reinforced Points of View’s core strength: delivering maximum value through careful planning, elegant design, and efficient execution. Exeter House serves as a proof of concept that even standard properties can be transformed into luxury listings — quickly and profitably — when vision is matched with craft.
It’s not only a case study in renovation but in strategic development. The results continue to build momentum for similar projects in South West London and beyond.
Conclusion
Exeter House is more than a successful sale. It is a live case study of how speed, style, and strategic vision can combine to create genuine property value. For Points of View, it marks another project delivered with the attention to detail and long-term thinking that define our work.
The home is no longer just a property — it’s a story of transformation done right. And for the next client, it’s a promise of what’s possible.